Matthew Kee / Work / Brand Identity
Amelia Fitness
A wordmark that hides its own monogram.
See it in the 3D portfolio
A wordmark for Amelia Fitness, built to put her business front and centre.
The last A of Amelia merges into the F of Fitness, so the initials live inside the name. It works as a full wordmark or a standalone monogram.
- Brief
- A wordmark that puts her business front and centre.
- Process
- The last A of Amelia merges into the F of Fitness, so the initials live inside the name.
- Outcome
- A full wordmark and a standalone monogram, applied to merchandise and an app.
- Disciplines
- Brand Identity, Logo Design, App Design
- Tools
- Illustrator, Photoshop, Figma
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