Matthew Kee / Work / Poster Series
Arrel
One abandoned farm, ten years, from the ground up.
See it in the 3D portfolio
Arrel is Catalan for root. Five posters follow one island farm through ten years of regeneration.
The same cut-away block of land is drawn at every stage, so the only thing that changes is time. The soil darkens and fills with roots as the palette moves from dust to water, olive, forest and terracotta.
- Brief
- Tell the story of one island farm's regeneration over ten years.
- Process
- The same cut-away block of land is drawn at every stage, so only time changes. The palette moves from dust to water, olive, forest and terracotta.
- Outcome
- Five posters, a ten-year poster, a loop diagram, a retrofit sheet and a printed guide.
- Disciplines
- Poster Design, Technical Illustration, Information Design
- Tools
- Illustrator, Photoshop, After Effects
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