Matthew Kee / Work / Festival Identity

Neap Music Festival

Turn the volume down. Turn the tide up.

An identity for Neap, a small coastal music festival named after the gentlest tide of the month.

Soft layered waves, a calm palette and a logo that rises and falls like water. Each stage has its own colour, carried from the site map to the fingerposts.

Brief

An identity for a small coastal music festival named after the gentlest tide of the month.

Process

Soft layered waves, a calm palette and a logo that rises and falls like water. Each stage has its own colour.

Outcome

A poster, an animated logo, a site map, fingerpost signage, passes and wristbands, and social posts.

Disciplines

Brand Identity, Wayfinding, Motion

Tools

Illustrator, Photoshop, After Effects

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